about PYUA
History

The early years were not always easy - not least due to the serious accident of managing director Timo Perschke in 2010 and the associated months of absence.

Not abandoning and always true to the principles of "natural, resource-saving and chemical-free", PYUA constantly optimized its value chain with environmentally friendly and energy-efficient technologies. In 2009, PYUA closed the recycling cycle with Wenkhaus and no longer only produces from recycled materials, but also produces products that are 100% recyclable. In 2012, PYUA developed CLIMALOOP TM laminate as an ecologically correct alternative for demanding weather protection. The company has been honoured with numerous awards for design, corporate philosophy and technology. These included the ISPO Award several times and in 2017 - more successful than ever - the GreenTec Award, the world's largest environmental award, as well as the ECO Award of the German Ski Federation.

Sustainable textiles are becoming increasingly important from year to year and the sustainability concept is now establishing itself in many brands. A trend that benefits not only us, but above all the environment. We look forward to many more successful years with you!

Get in the loop.

  

Founded in 2008

Messestand auf der ISPO

Presentation of the capsule collection
At the ISPO PYUA presents the "Christ Rose" collection.

PYUA Jacke Joderhorn

The Vision
PYUA is the leading brand for fashionable performance apparel based on recycled fabrics.

 

Rosi Mittermaier und Christian Neureuther

Rosi Mittermaier and Christian Neureuther
We feel that it is our responsibilty to make sure that even our grandchildren will be able to enjoy our wonderful nature

  


 

Presentation of the first PYUA collection 2009

 ISPO AWARD WINNER

AWARD:
ISPO Brand NEW

Partnership:
WENKHAUS. PYUA is the first outdoor lifestyle brand in the world to succeed in concluding a cooperation agreement with a textile recycler. For the first time WENKHAUS and PYUA develop products that are not only made from recycled materials but can also be recycled after use.

CoBranding:
Zanier Gloves. For the first time, the Austrian glove specialist produces a glove together with PYUA that exists as PYUA materials and can be completely recycled.

zanier_cobranding_00

Zanier Gloves
Zanier produces gloves from PYUA materials in CoBranding.

 

e-mini

Partnership:
PYUA presents the Mini E as a concept car.

 

closed_loop_recycling

WENKHAUS
PYUA signs contract with textile recycler WENKHAUS - the foundation stone for closed-loop recycling.

 


 

Upheaval in 2010

Unfall

AWARD:
ISPO Eco Responsibility Award for Outstanding Innovation

CoBranding:
K1X. PYUA produces a Core Freestyle collection for the basketball lifestyle brand K1X.

Unindebted car accident:
The founder and managing director is out for several months until 2011. As a result, the company is restructured.

PYUA & K1x

CoBranding
PYUA vs. K1X

 

WINNER

WINNER
ISPO Eco Responsibility Award

 


 

fashion is a statement 2011

thomas d. 

AWARD:
ISPO Eco Responsibility Award for Outstanding Innovation

Partnership:
PYUA and WENKHAUS present the first PYUA recycling containers during ISPO. 

Design cooperation:
The self-confessed environmentalist and musician Thomas D designs his first cotton collection together with PYUA. Thomas D: "Fashion is a Statement"

Wernkhaus

closed-loop recycling
PYUA and WENKHAUS are placing containers on the entire ISPO railing.

 

eco

2011 ISPO Eco Responsibility Award
Once again PYUA wins the ISPO Award for outstanding environmental services.

 


 

CLIMALOOP 2012

climaloop

AWARD:
ISPO Eco Responsibility Award for Outstanding Innovation

CLIMALOOP
With CLIMALOOP, PYUA presents a laminate that is produced according to its own ideas and specifications.

Education
PYUA is a participant in the ThyssenKrupp Ideas Park and shows school classes, among other things, the advantages of a closed recycling system.

ECORRECT Outerwear

ISPO Eco Responsibility Award
Erneiut wins PYUA the ISPO Award for outstanding environmental services.

 

Ideenpark

Ideas Park
PYUA introduces school classes to the world of closed loop recycling.

 


 

Federal Award ECO-Design 2013

ecodesign 

AWARD:
ISPO AWARD Ski Jacket

Federal Prize Eco Design of the Federal Ministry (BMU) and the Federal Environment Agency (UBA)

 

Pop up Store

Pop up Store
PYUA opens its own Pop up Store in Kitzbühel

 

award-gewinner 

WINNER
ISPO AWARD Ski Jacket

  


 

Outstanding Marketing and Communication 2014

winner-award

AWARD:
Environmental Award of the City of Kiel and Stadwerke Kiel

ISPO AWARD for Outstanding marketing and Communication Campaign in the Sports Industry

Umweltpreis 

Winner of the environmental award
A successful home game in Kiel.

 

Best Advertisement

TAILORED FOR NATURE.
With this campaign PYUA wins the ISPO AWARD.

 


 

I CARE SOCIAL MEDIA ACTION 2015

icare

AWARD:
ISPO AWARD Outershell

ISPO AWARD Midlayer Fleece

 

ecoaward

ISPO AWARD
2015 PYUA wins two ISPO AWARD prizes in one year.

 

ISPO

ISPO booth
Also in 2015 PYUA is traditionally represented with a large booth at the ISPO.

 


 

MOUNTAIN NAUTIC ENGINEERING 2016

PYUA Ganzjahreskollektion 

AWARD:
ISPO AWARD 3L Outershell

ISPO AWARD 2L Outershell Ski

NEW COLLECTION:
PYUA presents products for year-round use to the public for the first time at the Outdoor Fair.

TESTIMONIAL:
Olympic champion Nicola Thost becomes Pyua Testimonial out of conviction and works on the collection "In harmony with nature".

 

Awards

Series of victories
The winning streak does not diminish - two more awards for PYUA.

 

sommerkollektion

Mountain Nautic Engineering.
PYUA is at home in the mountains and by the sea.

 

nicolathost

Nicola Thost
Olympic champion becomes PYUA Testimonial by conviction.

 


 

Winner 2017

Greentec Award

AWARD:

ISPO AWARD Hybrid Midlayer Outdoor

Winner Green Tec Awards

ECO Award of the DSV (German Ski Association) and the SIS (Foundation for Safety in Skiing)

 

ECO Award

ECO Award
PYUA wins SIS Eco Award 2017

 

Greentec Awards

Greentec Awards
Winner of the Greentec Award 2017

 

Award Gewinner

ISPO AWARD
PYUA is rewarded with three ISPO Awards for continuity in sustainability.

 


 

ISPO Gold Award for the Snug-Y 2018

Snug-Y 

 

Freudenberg Performance Material supplies the padding for the warmest vegan jacket. With a new Eco Thermo insulation, the Snug-Y midlayer convinced the independent jury of 42 judges and 15 countries and won PYUA the ISPO Gold Award 2018 in the Snowsports (Hybrid Midlayer) category. The jury was particularly impressed by the revised version of the innovative insulation comfortemp® FIBERBALL. It is the first fibre ball insulation made of recycled material and, thanks to a patented process, significantly more durable and easier to maintain than previous fibre ball insulations. At the same time, it offers a soft and warm feeling like a down filling.

"Together with Freudenberg, we are launching a technologically high-quality and ecologically clean product on the market". - Timo Perschke, founder of PYUA

 

PYUA @ ISPO Bejing

INTERNATIONAL
In 2018, PYUA presents its products in China for the first time at ISPO Beijing. For PYUA it was a really successful and inspiring fair, which brought many fresh impulses and new experiences.

 


 

10 Years Anniversary 2018

PYUA Ten Years Anniversary

PYUA celebrates its tenth anniversary in 2018! Ten years of highly functional, recycled winter sports clothing - ten years of highs and lows. Ten years of passion, always with environmental considerations at the forefront.