For winter sports enthusiasts who choose between performance, style and sustainability rather than between them. Our vision? highly functional products without footprints.
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THE PYUA PRINCIPLE
1. PASSION FOR OUTDOOR SPORTS
The company is based on a love of sports activities and extreme sports in nature. PYUA is drawn outdoors to feel part of nature and to expand its own boundaries. This kind of lifestyle is called PYUA Freeriding. Freeriding is the way of life off the beaten track with a boundless feeling of freedom and the desire to share this feeling with friends. Unlike traditional sports, there are no unit-of-measure ratings here, this is about the experience itself and enjoying one's personal freedom in harmony with nature - in all weather conditions!
energy savings compared to conventional production
2. ENVIRONMENTAL AWARENESS
The pressure to take responsibility for the environment grows with the increasing environmental problems. Unfortunately, issues such as environmental disasters or climate change are often not taken seriously enough because many people do not feel directly affected. But PYUA's basic attitude is that even our descendants can still experience and enjoy the beauty of nature as we do.
Co2 savings compared to conventional production
3. FUNCTIONAL CLOTHING
Functional clothing is mainly worn by people who spend a lot of time outdoors, who are very close to nature or who even care about the environment. They are very interested in sports activities in nature and want to be active in all weather conditions. However, many people are not aware that their clothing leaves negative ecological traces, although they actually want to protect the environment. As a rule, functional clothing is made of synthetic fibres to meet extremely high demands: waterproof, breathable, windproof and warming. Often the synthetic fibres are treated with harmful chemicals or permanently bonded with other types of materials to meet these requirements or to achieve particularly high performance values. As a result, functional clothing is usually not recyclable and ultimately pollutes the environment, wastes resources and can even be harmful to health.
Waste or petroleum
4. TEXTILE RECYCLING
Many old clothes and functional textiles made of synthetic materials end up in landfills after use, where they more or less rot or are later destroyed in a waste incineration plant. Not only are huge quantities of CO2 emitted, but valuable raw materials are also destroyed in this way. What many consumers do not know: Plastic is extracted from crude oil, a limited resource on our planet and is therefore more precious than many consumers are aware of.
Fortunately, more and more manufacturers are offering alternatives.
Do smaller companies first have to show the global corporations how to do it without poison?
Design and environmental protection are by no means mutually exclusive.
News from Lübeck
Clothes recycling has long since ceased to be just an experiment by a Kiel start-up company and has become a trend that affects the entire textile industry.
Ökologische Verantwortung heißt für PYUA auch soziale Verantwortung. Wichtig und eine coole Sache
Red Cherry Pepper
The manufacturer of Ecorrect Outerwear makes it its philosophy to treat nature with respect.
The sustainability concepts of some manufacturers, such as Patagonia, Vaude and Pyua, are influential for other branches of industry.
The perfect equipment (...) for environmentally conscious ski tourers.
Special ski tours
The colours are great for not getting lost in the white awesomeness
Fashion with depth - the fully correct mesh (...)
Beyond Sustainable Fashion